DISNEY TO ROLL OUT COMEDY SERIES FOR KIDS

Almost after two years from its launch in the country, Disney Channel is ready to launch its first major production Vicky aur Vetaal. This will be a comedy series based on old Vikram aur Vetaal tale set in todays times.

“This initiative is a strong step forward in establishing Disney Channel further as a committed local player in the country and also a reflection of the Walt Disney’s commitment in seeking creative inputs from the global market place.” Said Nicky Parkinson, senior vice president & managing director, Walt Disney Television International (Asia Pacific).

He added the channel would strengthen its relation with kids by developing content reflecting the lives of local audience. Nachiket Pantvaidya, executive director – programming and production, Walt Disney Television International (India) said, “Disney channel’s commitment to localization is a well planned endeavor. We believe in the strength of Indian stories. We want keep Vicky aur Vetaal relevant to the today’s generation. In narration we tried to involve kids by addressing their day to day issues in a funny way.”

To promote the new showm Disney Channel has launched a marketing campaign involving TV, Radio, Internet, and outdoors apart from an off air promotion which includes touch points at Mc.Donald’s and other outlets which are visited by kids frequently. Starting 2006, Disney channel has also acquired locally popular kids shows on general entertainment channels such as Karishma Ka Karishma, Hatim and Hanuman.

Source: Business Standard